NASHVILLE, Tenn. – With over 11 million albums sold and a new album on the horizon, Country music icon Trace Adkins releases new song “Better Off,” accompanied by a music video premiering today, Friday, March 20, on Viacom/CBS Times Square billboards, CMT, CMT Music and CMT.com. The video is set to air in Times Square at 1 p.m. and 6 p.m. ET and on CMT during the 6 a.m. and 8 a.m. ET hours.
“I wanted to do a performance style video where I could use my band, so we started there,” Adkins shared with CMT. “[Director] Mike Stryker suggested using the dancers to add some elegance. The fact that the dancers also happen to be a couple added authenticity to their scenes.”
“Better Off,” produced by Bart Butler, serves as the first release on Adkins’ new label Verge Records and was written by Hillary Lindsey, Corey Crowder and Liz Rose. Listen to the new song HERE.
For more information and additional announcements, visit TraceAdkins.com or follow on Twitter, Facebook and Instagram @TraceAdkins.
About Trace Adkins
Towering baritone Trace Adkins has sold more than 11 million albums and charted more than 20 singles in his 25 years in Nashville, a remarkable run for one of country music’s most easily identifiable stars. With over one billion spins on Pandora (10 million per month), one million followers on Spotify and nearly 200 million plays on YouTube, the Louisiana native is back in the studio after releasing his 12th studio album, Something’s Going On, in 2017. A three-time GRAMMY Award nominee, Adkins has won three Academy of Country Music Awards, including the 2009 Single of the Year Award for “You’re Gonna Miss This” and Vocal Event of the Year with Blake Shelton for “Hillbilly Bone” in 2010. The Grand Ole Opry member is also an author and spokesman for the Wounded Warrior Project and The American Red Cross, for whom he raised more than $1.5 million dollars as winner of NBC’s All-Star Celebrity Apprentice. In recent years, Adkins has performed for our service members across 12 USO Tours. In his 2007 autobiography, A Personal Stand: Observations and Opinions from a Freethinking Roughneck, Adkins recounted his rise to fame, brushes with death, and battles with personal demons. Adkins has also acted in multiple films and television shows, playing a tough-as-nails biker in “The Lincoln Lawyer” (starring Matthew McConaughey), a desperate father in “Deepwater Horizon” (starring Mark Wahlberg), a wise oracle of a tattoo artist in the family friendly film “Moms’ Night Out” (starring Patricia Heaton, Sean Astin, Sarah Drew), and as MercyMe’s real-life manager, Brickell, in the box office smash “I Can Only Imagine.” The film was the third biggest selling movie on its opening weekend in America. His latest role was as a grandiloquent former general in the film “Badland” which was released in select theaters and on Amazon Prime Video and Apple TV in November 2019. Adkins released “Better Off” from his upcoming album for Verge Records on March 20. For more information and announcements, visit http://www.traceadkins.com/ or on Twitter, Facebook and Instagram @TraceAdkins.